ShowIt is China’s first upscale showroom from Bugatti and is at the forefront of the premium appliance market in the country. The showroom in Dongguan—a modern metropolis in southeast China that connects Hong Kong to mainland China– is located at the center of a young urban development. A place where retail and culture, city and nature collide, ShowIt offers a get away from the predictability of shopping into a new inspiration of italian culture. The new Bugatti showroom is divided into various functional areas, which can be brought together and divided depending on requirements and mood. Wood and warm tones gently complement the exposed steel and iron of the room dividers and furniture, creating an atmosphere that is clear, rigorous, yet warm and inviting.


Italian international design is paired with a local Asian footprint that shows the extraordinary originality of a fruitful collaboration. The interior design conveys a sensual feeling of comfort and lightness, combines the organic and natural with elegance and emotional modernity.