Styling: Fulvia Carmagnini

Art Direction & Design: Andreas Seegatz

Floral Design: Fioraio Bollettini

Photography & Video: Nicolas Seegatz

This year, we once again designed the exhibition stand for Ambiente. Ambiente is the world's most important consumer goods trade fair. Through the dynamic interplay of product and design worlds, highlights, and events, Ambiente provides an overview of the global market.

The Bugatti exhibition stand represents the brand, sets trends, and reflects changes in the markets. It is a engine room where 10 people work, alongside many more customers, visitors, and curious onlookers.

This year, we are once again incorporating plants, an ideal way to make a statement with sensitivity yet the necessary impact. It provides the perfect backdrop to showcase the quality of the exhibited products.

The table system we designed, featuring integrated cutlery drawers, creates the necessary order and allows for a variety of elegantly set tables,  an immersive experience.

Andreas Seegatz